- Recent strategic planning initiatives revealed the biomedical research community as being an under-served population and a less-understood user group. A work-group was therefore tasked with gaining a better understanding of this group and exploring opportunities for better reaching them. The work-group conducted an initial environmental scan of the institution and the relevant literature. In an effort to target early-career, basic science researchers, who we believe would benefit most from increased library support, librarians designed a mixed-methods approach employing grounded theory principles. This approach begins with collecting data through focus groups and individual interviews, and testing the resulting theories through surveys. This presentation will detail the work leading up to the decision to conduct an assessment, the process of finding and working with collaborators, a review of grounded theory, the planning of the assessment, and our work-to-date.